Seeing With My Mind's Eye

The future can easily be envisioned. See the end that the effort will manifest. The expanded idea with the maximum bells and whistles. The beauty, wonder and amazing magical reality that grows from the exciting and enthralling dream. This is the vision statement.

Begining At The Begining

A mission statement tells why an entity or effort exists. It has three parts, purpose, program and principle. One, the purpose to accomplish and/or the need, problem, condition it addresses. Two, the program and/or activities employed to achieve the end. Finally, part three, the principles and values that guide the decisions. Define the three points of the statement in a present focus.

The 'Why' is the purpose statement. “The mission is to enhance communication within an organization and generate a cohesive wholeness.”
The 'What' is the activity / business statement. “We increase communication and understanding by providing accessible streams of critical information to those who require it.”
The 'How' is the value statement. “We commit to a positive system fostering, individual growth, mutual development, openness, integrity, creativity, cooperation and respect for infinite possibilities.”